VidaSpace is defined by a certain restlessness, a refusal to be confined by what has come before. With the launch of ALT, that mindset finds its clearest expression yet.
For VidaSpace, enduring materials and ambitious design have always sat at the core of its identity. But ALT marks a deliberate expansion: an evolution beyond timber into a new generation of decorative panels.
The brief was not simply to participate, but to redefine. To bring innovation and a sense of creative possibility to a space that had grown somewhat predictable.
Developed over a 20-month global research and development journey, including sourcing breakthrough technology from Belgium, ALT by VidaSpace redefines what decorative panels can be.
The ambition was clear: elevate a category and inject it with endless design potential, performance and possibility.
The result is a trio of ranges — MasterOak, SolidVelvet and DesignForm — that bring texture, tactility and tonal depth into sharper architectural focus, with limitless possibilities including dramatic curvature.
Within the collection, MasterOak offers a particularly convincing interpretation of timber, with a woodgrain surface designed to closely replicate the look and feel of natural wood.
This realism is achieved through the patented Timber Touch Technology. The surface incorporates subtle variations of colour pigmentation — creating a synchronised grain that mirrors the irregularity of natural timber. MasterOak’s grain is also embossed up to twenty times deeper than other decorative panels, introducing a dimensional surface that brings warmth and material depth to cabinetry, joinery and architectural wall applications.
Alongside this timber-led expression, DesignForm explores a different material language. The range offers a hand-finished lime plaster feel, providing a durable, low-maintenance surface for contemporary interiors.
Across all three ranges, performance is central to the design proposition. The panels are anti-fingerprint, colourfast, stain-resistant and scratch-resistant, allowing them to withstand the demands of everyday living.
In the VidaSpace showroom, the possibilities of the collection unfold through a series of striking sculptural displays — an immersive environment that serves as a catalyst for material exploration and design inspiration.
“Fittingly, the ALT tagline reads: Challenge the Ordinary. At VidaSpace, we believe every space tells a story, and the materials in it should speak with intention. In launching ALT, we are empowering designers with the freedom of high-performance, innovative finishes — no longer limited to wooden surfaces,” VidaSpace marketing manager Ahlia McKenzie explains.
Order your free samples from vidaspace.co.nz/alt or visit the ALT showroom at 105 St Georges Bay Road, Parnell to experience ALT in person.
