What does it mean to truly care for the things we live with? Not just in the moment, but over time — across years of use and wear. For Fisher & Paykel, the answer lies not in a single appliance, but in a system: one that understands garments at their most fundamental level, and responds accordingly.
With the launch of its new Contemporary fabric care collection, the brand reframes the category through a fibre-first lens. It’s a significant shift from cycles to materials, and from presets to precision.
At the core is a new generation of product intelligence. Rather than asking users to interpret care labels or select from an array of generic programmes, the appliances are designed to read and respond to the specific needs of each fabric.
Through a suite of sensing technologies, cycles are continuously calibrated, adapting in real time to fibre structure, soil levels and durability.
Fisher & Paykel’s redevelopment of the new platform began with a fundamental question, says Zoey Wu, General Manager of Fabric Care: “How can we design products that respond more precisely to different fibres to deliver more effective care across garment washing, drying and refreshing?”
Each fibre’s structure dictates its ideal care conditions. Through intelligent sensing, temperature, drum motion, water flow and drying profiles are automatically calibrated before and during each cycle – responding to durability, soil behaviour and fabric tolerances in real time.
“We started by studying, at a molecular level, how factors such as temperature, cycle and speed affect fabrics over time,” says Wu. “This has resulted in a new interface built around fabric first, rather than the traditional cycle-based approach.”
Across Series 9 and 11, this approach unlocks a level of specificity rarely seen in the category, with up to 49 specialised cycles and more than 1,200 possible wash combinations. But the ambition is not complexity for its own sake. It is longevity — preserving garments not just visually, but structurally, over time.
That idea of longevity extends beyond the wardrobe. Each appliance is engineered and life-tested across 6,000 cycles — the equivalent of around 20 years of use — embedding durability into the product itself. It’s a position that aligns performance with responsibility, where better care leads to less waste.
This thinking carries through to the design language of the collection. Offered in Graphite and White across Series 7, 9 and 11, the appliances are resolved with an architectural sensibility — refined materials, quiet detailing, and a clarity of form that allows them to integrate seamlessly into cabinetry and wardrobe spaces. Glass interfaces, concealed handles and a restrained palette position the collection as part of the home, rather than an addition to it.
It is, ultimately, an ecosystem. Washing machine, dryer and fabric care cabinet working in concert and supported by features such as Auto-Dose, Steam Refresh, UV Sanitise and SmartHQ™ connectivity.
There is a certain logic to it. If we value what we own, we look after it differently. And if the tools we use are designed with that same intent — responsive, intelligent, and built to last — then care becomes something more intuitive.
“We believe that luxury is a combination of aesthetics and performance,” says Chief Marketing and Product Officer Katrina Glenday.
“The intelligence of our appliances enables enhanced garment care alongside energy and water efficiency – with efficiency built into every cycle, not confined to a single eco programme.”
She says the environmental impact of laundry is cumulative. “By extending garment longevity through precise fibre-led care, and engineering appliances that are life-tested across 6,000 cycles – equivalent to 20 years of use – we reduce waste at every level. Luxury ultimately is about new standards of quality and care – for our wardrobes and for the planet.”
